Coffee starts losing aroma as soon as it is ground. Whole beans keep their flavour far longer; ground coffee is about convenience.
Steps
If you own a grinder, buy whole beans and grind just before brewing. It is the single biggest upgrade to flavour.
No grinder? Ground coffee is fine. Buy smaller amounts more often and keep the bag tightly sealed.
Match the grind to the method: finer for short contact like espresso, coarser for long contact like French press.
On a New York Coffee subscription you can choose whole beans, or ground for espresso or filter.
Questions
How long does ground coffee stay fresh?
Its aroma fades noticeably within days of opening. Whole beans stay at their best for longer.
Are your bags whole bean?
Yes, our retail bags are sold as whole beans.
