Coffee beans · 3 min read

How to Choose a Roast

How light and dark roasts taste different.

Coffee beans at four roast levels with cups

Roast level changes how coffee tastes. Darker roasts taste less sharp, feel heavier and taste more of the roast.

Steps

  1. Start with how you brew. Filter and V60 suit light to medium roasts; espresso and milk drinks suit medium to medium-dark.

  2. Then think about flavour. Want fruit and florals? Stay lighter. Want chocolate and caramel? Go a step darker.

  3. Try our range: most single origins are medium roast; Espresso Primo and Sumatra are medium-dark.

  4. Use the roast slider on our Coffee Beans page to compare each roast level.

Questions

Does darker mean stronger?

Not in caffeine. Darker roasts taste bolder and more bitter, but strength in the cup mostly comes from how much coffee you use.

Which roast is best for beginners?

Medium. It is balanced and sweet.