Air, light, heat and moisture all make coffee lose its flavour. A few simple habits keep it fresh.
Steps
Squeeze out the air and reseal the bag after every use, or move the beans to an opaque, airtight container.
Store it somewhere cool and dark. In summer, a closed cupboard away from the kitchen’s hottest spots works best.
Skip the fridge: opening a cold container lets condensation reach the beans.
Buy what you will use in a few weeks, and grind just before brewing. A subscription keeps fresh bags arriving on schedule.
Questions
Can I freeze coffee?
For long storage, yes: freeze sealed portions and thaw each one fully before opening. Do not refreeze.
How fresh is your coffee when it reaches stores?
Batches are dispatched within less than 7 days of roasting, and stores hold no more than 14 days’ worth of beans.
